heels on fire

Raising awareness can be simple as sending an email - calling all talented people!

Its all happening folks. The action behind this mad run is phenomenal. I wish you could see it. Lots of people moving in lots of directions, shimmying their way through address books, penning briefs, putting together excel budgets, chinwagging, sharing ideas, researching and much more. It's a humbling experience to be surrounded by such talented people.

Im hoping that you can momentarily step out of your working world and live the fun of the preparations with us. Read on....

Fact - as like minds from a multitude of job titles we all share a vested interest in development. When the run gets going (very slowly) on May 1st 2006 the aim is that:

a) we provide you a daily update of the run, the people and the sights along the route, and

b) that on any given day whilst on the road we will come across a story of a person, place or whatever.. that potentially can provoke your thinking and if we are lucky, broad development discussion.

From the route we will write up what we see, and share it with you on a web-blog (attached to the run website - to be developed) and facilitate YOU GOOD PEOPLE to come into the blog to say what you think about what we are seeing in the context of development. It may be a related story from elsewhere, it may be your opinion on what works or what doesn't work, it may be what my mum thinks....it can be whatever. The world (blog) is your lobster!

We hope to share ideas on development, to explain concerns, to spread good stories and to do it all in the web blog in as simple a language as possible.

The way I see it we all have pretty good networks of friends and colleagues in our email address books. Between us we have at least a hundred or so immediate people this web blog could go to with minimal effort at the touch of the send button. At a that initial list of one hundred people could travel to 30 countries. If you can convince those first recipients to spread the story onto their networks we might just reach a helluva lot of people with this web blog. Thus, possibly enhancing their understanding of what's happening thousands of miles away that day on the road in a village in India, and .....reading the fun of a running adventure amongst three like minds (one of who can balance a chair on his chin).

At its simplest - the hard part of the run rests with Rahul, Dez, myself and the friends who are behind the tale of getting us to the start in northern Kerala. However, and much more importantly, the true success of this run rests with you and your willingness to get into the adventure. To share thoughts and to pass on the story to your friends.

Between us - lets see how far this thing can go with the aid of you and your talents.

Have a good weekend. Go running!

Pete